MICHAEL SEROTA NAMED ALEC BRADLEY CIGAR CO. VICE PRESIDENT OF SALES

Fort Lauderdale, FL (September 16, 2019) – Alec Bradley Cigar Co. founder Alan Rubin announced today the promotion of Michael Serota to Vice President of Sales.

Alec Bradley Cigar Co. Veteran, Michael Serota,
is now the company's V.P. of Sales

Michael joined Alec Bradley in May of 2011 and has worked his way through many different roles- including operations, sales support and, most recently, key account management.

“Michael is an integral part of the Alec Bradley family,” said Alan. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.”

Michael will be managing the national sales team, as well as continuing relationships with key accounts.

“I would like to thank Alan and Executive Vice President Ralph Montero for believing in me and offering me the position of Vice President of Sales,”said Michael. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.”

Michael will be assuming the role immediately.

About Alec Bradley Cigars
Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as one of the world's leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry's highest critical acclaim for its Prensado, Tempus, MAXX and Black Market premium cigars, to name a few. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity and the highest quality standards.

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