TO TEACH AND TO BE TAUGHT

Ventura Cigar Company to Release New Archetype Cigars at TPE 2020: “Master” and “Pupil”

January, 2020 – Unveiling new insights in the Archetype story, Ventura Cigar Company is pleased to announce Master and Pupil, two new cigars that examine strength and transitions through rich tobacco blends crafted by Juan Martinez and Doctor Cuenca from Joya de Nicaragua. The industry will get a first look at Master and Pupil at the Tobacco Plus Expo 2020, held in Las Vegas, Nevada, 1/29/20 - 1/31/20. Customers can expect to see the cigars at fine tobacconists online and across the country soon after.

Inspired by the studies of both Sigmund Freud and Karl Jung, who identified common threads and themes of storytelling that transcend both time and culture, Archetype cigars outline the familiar tale of a hero’s journey, with cigars punctuating each crucial stage. Master and Pupil incorporates the essence of Freud and Jung, teacher and student, and tensions uncovered with the reversal of roles and transition of student to teacher.

Pupil is mild and relaxed in nature, and features an Ecuadoran Connecticut wrapper, Nicaraguan filler, and a Nicaraguan binder. It will be available as a 6 x 52 Toro.

The Master is a bold, confident cigar that’s crafted with a Nicaraguan wrapper, filler, and binder. It will also be available as a 6 x 52 Toro.

“No matter where you are in life, you are a master or a pupil. And then, one day, you are both,” says Michael Giannini, General Manager of Ventura Cigar Company. “We are students first, learning from those who came before. And then we find ourselves as the teachers, imparting our knowledge on others just starting their quest. We are never fully done learning, either, so the roles of teacher and student are fluid, always changing. The Archetype Master and Pupil cigars explore these transitions and tensions through blends that offer strength and nuance throughout the smoke. We’ve worked on these for over a year with the masters at Joya de Nicaragua, of whom we are all students. These cigars are solid. If you’re coming to TPE 2020, come by the Ventura Cigar booth to say hi and check them out. And if you’re not at the show, well, keep an eye out.”

Master and Pupil are the latest releases to Archetype, a line marked by highly rated cigars that include Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi, in addition to the 2018 3-cigar mini-series Crystals, Curses, and Cloaks. Master and Pupil are scheduled to ship immediately after TPE 2020.

For additional information, please visit https://venturacigar.com/.

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About Ventura Cigar Company
Ventura Cigar Company (VCC) is a unique cigar brand born in sunny Southern California that is on a mission to create memorable, complex cigar blends that excite the senses and reward discriminating palates. Their flagship Archetype, Case Study, Project805, and PSyKo SEVEN brands offer multiple award-winning blends that earned 90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. And Archetype’s Axis Mundi won #13 Cigar of the Year for 2017 from Cigar Aficionado. Ventura Cigar Company also distributes Tommy Bahama Luxury Cigar Accessories and the 4th Generation Tobacconist and Comoy’s of London lines of pipe tobacco products, extending its reach and tradition of offering top-quality tobacconist products. Pipes and blends under these brands are cultivated through generations of craftsmanship, making them longtime favorites of pipe tobacco enthusiasts.