JOYA DE NICARAGUA INTRODUCES NÚMERO UNO - LE PREMIER CIGARS

A Taste of Diplomatic Privilege in Another Refined and Elegant Vitola 

ESTELÍ, NICARAGUA - Since being released nationwide in the summer of 2019, Número Uno has become a preferred smoke for cigar enthusiasts everywhere. Originally blended for World Leaders and handed by Nicaraguan ambassadors on official missions around the globe, Número Uno is part of Obras Maestras, the designation of Joya de Nicaragua's ultra-premium family of cigars. Since its first arrival in stores at events, it has received awards and accolades from all who have enjoyed it, becoming the top cigar of 2018 and 2019.

Joya de Nicaragua’s masterpieces are known for their highest standards of quality and for their limited production.  In 2020, there will be only one batch of 1,600 boxes of Número Uno coming to the United States: 800 boxes of the original L’Ambassadeur and now in its first national release 800 boxes of Le Premier.  These very limited batches will be available as of July 2020 exclusively for brick and mortar retailers that participate in the Drew Diplomat Retailer Program.  A smaller allotment is being reserved for global markets.

“We would love to produce more Numero Unos, but we have a limited output in the factory.  Each vitola is crafted just by one couple of rolera and bonchero, the ones that have the skills to deliver such delicate perfection.  Then, you have the fact that we are very picky when it comes to selecting the best tobacco leaves that will go in this cigar,” mentioned Mario Pérez, head of Fábrica Joya de Nicaragua S.A.

The highly acclaimed Número Uno features a silky and delicate Ecuadorian Connecticut wrapper over a Nicaraguan binder and Nicaraguan fillers. It provides medium body and strength, in a smoke that is refined, complex and elegant. The flavor notes are creaminess complemented with light pepper. With vitolas being named in accordance with the brand’s diplomatic origin, the 2020 release Le Premier, is a 6 ⅞ x 48 Churchill that will be offered in a 25ct box, at MSRP $414.93/box or $16.60/stick.  This vitola  completes a small portfolio of just three sizes along with: L’Ambassadeur (6 ⅝ x 44)  and L’Attaché (5 ½ x 42), a store exclusive for Updown Cigars in Chicago, IL.

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