ACE PRIME RELEASES “FIAT LUX” AT PCA 2021

A Blend Inspired by Life and Knowledge

Fiat Lux, a Latin expression well-known and often used during the intellectual movement of the Enlightenment, represents the search for knowledge and for meaning. It also happens to be the namesake for the new cigar in the Luciano line, by Ace Prime. Fiat Lux itself is a blend that generates deliberation. The construction of the cigar provokes an inevitable exploration of flavors as it ignites the taste buds for the sake of discovery. Enlightenment is a natural, mindful consequence of its physical attributes. 

“Consumers have gotten to know Luciano through the wildly popular Traveler and Dreamer lines,” said Miguel Schoedel - Crowned Heads National Sales Manager. “I am very excited to introduce people to Luciano’s first full core line. I believe this blend will blow people away.” 

When you first light a great cigar, a space of expectation is created, where the opportunity for discovery presents itself. You taste a great blend, and you will be enlightened, both by delving into the complexity of flavors and with the possibility of introspection. It was with this sensorial and mindful journey in mind that the idea of Fiat Lux emerged, as a new blend that procures to express the birth of knowledge, to embody the consequence of its meaning: Let there be light.

“In my 30+ years blending and smoking cigars I’ve never experienced a cigar that actually cleans your palate while delivering so much flavor,” said Eradio Pichardo, owner and Co-Founder of Ace Prime - Tabacalera Pichardo. “Every draw is a journey. I’ve been smoking Fiat Lux lately to increase my awareness and appreciation for other blends. It truly elevates your knowledge and certainly translates the essence of my business partner Luciano. After the Traveler and Dreamer I wasn’t sure what he would blend, but Fiat Lux exceeded all expectations and set a new standard!” 

This introspective exploration of what it means to be mindful and enlightened is exemplified in four distinct sizes. The Insight, Acumen, Genius and Intuition are distinct, and complementary, expressions of this search for enlightenment, each unique in demonstrating the complexity and capability of the human mind. To smoke a Fiat Lux is to know that even after you put it out, light remains. 

Wrapper: Sumatra High Prime (Ecuador)
Binder: Nicaragua
Fillers: Nicaragua

Sizes

ACUMEN (6" x 56)  MSRP $10.75
GENIUSES (5½" x 52)  MSRP $10.00
INTUITIONS: (5" x 50)  MSRP $9.50
INSIGHTS (55/8" x 46)  MSRP $8,75

Presented in boxes of 20 cigars

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