DIESEL LAUNCHES “SUNDAY GRAVY” CIGAR
FRIDAY, JULY 23, 2021 -- The great gravy-sauce debate has been hotly contested for decades. Run a search and you’ll find more than 68 million results. You read that right: 68 million. Now, Diesel’s getting into the fray with its newest collection, called “Sunday Gravy,” launching in August.
Justin Andrews, senior brand manager of Diesel said, “When
I first started working with AJ Fernandez and even to this day, I’m impressed
by his method of making cigars. He ferments and ages his tobacco meticulously
to achieve the taste he wants. His process actually reminds me of my Mom and
how she cooked her Sunday sauce slowly over a low flame, knowing she had the
luxury of being able to cook all day on a Sunday to get it just right. The comparison to cooking inspired the name of
this new collaboration with AJ, and it’s actually very similar to his approach.
AJ never rushes the tobacco. In fact, his processes are what some might
describe as painstaking. The result is richness, depth and complexity and like
a good Sunday sauce or gravy, AJ’s cigars are always worth the wait.”
Handcrafted at Tabacalera AJ Fernandez in Esteli, Nicaragua, and blended
by AJ Fernandez with Justin Andrews, Sunday Gravy launches with its first blend
called “San Marzano.”
Available nationally from July-September 2021 or until the cigars are sold out, San Marzano features three varieties of Cuban-seed tobacco. The wrapper is Ecuadoran Habano, the binder is Nicaraguan Esteli and the filler is Nicaraguan Jalapa. This is a bold smoke, with notes of black pepper, nuts, cedar and a hint of dark chocolate.
San Marzano (6” x 54) - SRP per cigar $4.99 (available in ten-count boxes or as single cigars)
This limited-time blend will ship on August 12th and the brand’s
distributor, The Forged Cigar Company, is expecting that gravy-sauce debates
will be coming soon to a cigar shop near you.
A new Sunday
Gravy blend will be released in October, 2021 in time for the 2021 holiday
season.
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