MACANUDO CIGARS CELEBRATES ITS GOLDEN ANNIVERSARY
The Evolution Continues...
RICHMOND, VA -- February 12, 2018 -- The year is 1968 and General Cigar Company has just
purchased the Temple Hall Cigar Factory in Kingston, Jamaica. With Temple Hall, the company acquired Macanudo,
a small handmade cigar brand made just for the British market. If the
then-owners of General Cigar had a crystal ball, would they have predicted that
in 50 years, this small brand would have evolved to become a global icon? The
answer is, without question, yes.
2018 marks a major milestone for Macanudo as the brand
commemorates its 50th anniversary.
Throughout the year, the brand will unleash a flurry of activity to
usher in its next 50 years. Exciting and unexpected new product launches,
special events and retail promotions are set to kick off this month, under the
banner of The 50 Days of Macanudo.
Jose de Castro, vice president of marketing said, “In the
50 years since its launch, Macanudo remains one of the world’s most respectedand best-selling handmade cigar brands. This is because Macanudo has always
focused on delivering the best and most consistent experience to the cigar
smoker. More recently, we took a bold step to evolve the brand by introducing
the Inspirado line in the U.S., amped up our retail and consumer promotions and
contemporized our logo and packaging. The result has been nothing less than a
renaissance for the brand. And for cigar lovers who have been wowed by the
exciting changes we’ve made to Macanudo, I’m here to tell them that they haven’t
seen anything yet.”
The 50 Days of Macanudo kicks off on March 12 and runs
through May 21. During this 50-day window, Macanudo fans can join the celebration
by uploading photos of their most memorable Macanudo moments to the brand’s
website (www.macanudo.com/50 ) and automatically be entered into win Macanudo
branded merchandise, ranging from coolers to lighters, ashtrays, hats, wall
signs and other limited-edition items.
Also in March-May, brick and mortar retailers who
purchase any of the Macanudo promotions available at that time are
automatically entered to win a $500 credit to be used toward future purchases
of Macanudo cigars.
In addition to the 50 Days of Macanudo promotions, all
boxes of Macanudo cigars made in 2018 will be affixed with commemorative gold guarantee
seals. Special wooden signs and shelf talkers also will be appearing at fine
cigar shops nationwide starting in early 2018.
The evolution of Macanudo will continue with an exciting
new three-cigar collection from the brand’s top-rated Inspirado line, launching
in late March. A very limited number of cigars will be seeded to cigar media
and bloggers in attendance at the ProCigar show taking place in Santiago, DR on
Feb. 20-24.
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