KRETEK INTERNATIONAL, INC. ACQUIRES FOUNDRY TOBACCO COMPANY
Effective
immediately, Most Foundry Brands to be Distributed by Kretek International,
Inc.
October 31, 2018 – “The
wheel is come full circle.” So said William Shakespeare long ago, but the
notion is never more true than today. With Michael Giannini as General Manager
at Ventura Cigars, parent company, Kretek International, Inc. has just acquired
the Foundry Tobacco Company. This marks a return of a brand to its master, as under
his tenure at General Cigars, Giannini created Foundry Tobacco Company, disrupting
the cigar scene with its edgy look and avant-garde experience. Most of the
Foundry cigars are back under the wing of Giannini and now under the powerful
distribution arm of Kretek International.
Michael Giannini, Founder of Foundry Tobacco Co. |
“It’s both a new day, and a
familiar day,” says Giannini. “To see Foundry boxes on my Ventura Cigars’ desk
is a little bit unreal. And yet, it seems so normal to have them sitting there.
Almost like they are returning home. I’m thankful to General Cigars for taking
such good care of the brand, and to the solid relationship between General and Kretek
International that enabled this new phase for Foundry. I’m proud to represent
the brand, both where it started, and now where it’s headed.”
Unconventional and
conversational since its inception, Foundry Cigar Company is a study of past,
present, and future. Each cigar features distinct blends of tobaccos that guide
the senses on a journey of evolving tastes and experience. Foundry offers the unexpected
and uncovers all possibilities.
“We’re excited to bring
Foundry Tobacco Company brands into our fold,” says Jason Carignan, CMO of
Kretek International, Inc. “Their products have an edge that plays well with
our vibe, and the quality of their smoke is exactly what we’ve built Kretek’s
reputation upon. General Cigar has done an amazing job with Foundry, and we’re
going to keep up the good work that they’ve started.”
Effective
immediately, Kretek International, Inc. will begin distributing Foundry Tobacco
Company brands. Foundry’s popular Time Flies blend, developed in collaboration
with A.J. Fernandez, is moving under Ventura Cigars. The company will soon
begin to work on new blends under the Foundry brand, which will be announced
soon. For more information about Ventura Cigar Company, or to inquire about any
of these brands, please visit venturacigar.com.
# # #
About Kretek International,
Kretek International, Inc. parent company to Ventura Cigar Company, is America’s number one importer, marketer, and distributor of specialty tobacco products to convenience, mass, and national retailers. For over 30 years, Kretek has enjoyed a strong reputation for providing exceptional customer relationships and top-quality goods. The company continues to offer standout brands like Djarum, Cuban Rounds, and Djeep Lighters to distribution channels across the United States and Canada, bringing value, high-margins, and growth to retailers and distributors.
About Ventura Cigar
Company
Ventura Cigar Company
(VCC) is a unique cigar brand born in sunny Southern California that is on a
mission to create memorable, complex cigar blends that excite the senses and
reward discriminating palates. Their flagship Archetype, Case Study,
Project805, and PSyKo SEVEN brands offer multiple award-winning blends that earned
90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. And
Archetype’s Axis Mundi won #13 Cigar of the Year for 2017 from Cigar
Aficionado. Ventura Cigar Company also distributes the 4th Generation
and Comoy’s of London line of pipe tobacco products, extending its reach and
tradition of offering top-quality tobacconist products. Pipes and blends under
these brands are cultivated through generations of craftsmanship, making them
longtime favorites of pipe tobacco enthusiasts.
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