DAVIDOFF GETS READY FOR 2021 WITH YEAR OF THE OX LIMITED EDITION CIGARS AND MORE

Davidoff presents its beautiful “Year of the Ox” limited edition
to celebrate the Chinese New Year

Basel/Switzerland, September 2020 -- To celebrate the Chinese New Year, Davidoff takes inspiration from the Chinese zodiac and presents an exclusive collection of limited edition products saluting aficionados born in the year of the Ox. For the ninth consecutive year, the Davidoff Master Blenders have crafted a unique cigar, blending tobaccos from multiple origins into an inspiring composition of flavours. With its rich aromas, this exceptional Gordo cigar is sure to surprise and delight the palates of aficionados around the globe.


2021 marks the Year of the Ox, a zodiac that is characterized by diligence, dependability, strength and determination. Thoughtful, determined and honest, those born in the year of the Ox are helpful, dependent and trustful friends who never demand recognition for their support, but are extremely thankful if they are rewarded with a gift – ideally with one of these excellent limited creations by Davidoff.

"It is with great pride that we present this ninth installment of a limited edition range of Davidoff products celebrating the Chinese New Year as they have become highly sought after collectible items around the world. To salute  aficionados born in the year of the Ox, we sought to translate their characteristics into a stout and majestic cigar experience. We are proud of the creations and are sure to surprise and delight Chinese aficionados with these exclusive experiences says Edward Simon, Chief Marketing Officer of Oettinger Davidoff AG.

The Year of the Ox cigar
The cigar, a Gordo format, is wrapped in a beautiful shiny, oily and dark brown Dominican wrapper and pleases the palate right from the start with a mixture of sweet and spicy notes. The Ecuadorian binder and blend of Nicaraguan and Dominican filler tobaccos transform the second third of the taste journey to creamy, cedar and nutty notes until the last third stimulates the palate with dark chocolate, roasted coffee and creamy notes. This full-bodied cigar provides yet again a carefully orchestrated taste experience by the Davidoff Master Blenders that will surely suit the ambitious, dependable and supportive personality of The Ox. Limited to 13,900 pieces worldwide, the Davidoff Year of the Ox Limited Edition is presented in a beautiful box of ten cigars featuring signature red lacquer, gold accents, and a simple yet sophisticated icon representing the horns of an ox. This limited edition is the perfect gift for anyone wishing to celebrate the Chinese New Year with an exclusive cigar.

The Year of the Ox accessories
To further elevate this New Year's celebration, Davidoff presents striking Year of the Ox accessories – an exclusive set of Davidoff jet flame lighter, double blade cutter and ashtray. Each of the 200 sets is numbered and bears the Year of the Ox pattern.


Launch & Availability
From November 2020, the Davidoff Year of the Ox Limited Edition cigars and accessories will be available at select Davidoff Appointed Merchants and Flagship Stores around the world.

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About Oettinger Davidoff
Oettinger Davidoff Group, with sales of approximately 450 million Swiss francs and 3,100 employees around the world, traces its roots back to 1875 and remains family-owned to this day. The company is dedicated to the business of producing, marketing, distributing and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. Oettinger Davidoff Group is also the sole agent of many brands in several countries such as Haribo in Switzerland and S.T. Dupont in the USA. Its business is anchored in a strong “crop-to-shop” philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic and Honduras to its global network of around 70 Davidoff Flagship Stores and strong appointed merchants.


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