DREW ESTATE UNVEILS UNDERCROWN 10 TO COMMEMORATE ITS “DECADE OF DEDICATION”

Thursday, May 6, 2021 — Drew Estate is commemorating ten years of Undercrown with the global release of Undercrown 10, a bold new ultra-premium addition to Undercrown’s current premium lineup of Maduro, Shade and Sun Grown expressions.

To celebrate the brand’s anniversary in 2021, Drew Estate is getting “All Dekked Out,” a tag line that denotes Undercrown 10’s elegant packaging and reinforces the pride of Undercrown’s ten years of excellence. The new, sophisticated packaging is surpassed only by Undercrown 10’s complex, rich and bold blend of ultra-premium aged tobaccos that includes the highest priming of Mexican San Andres dark wrapper, the very finest Broadleaf binder from the Connecticut River Valley, and a tripa blend of select and rare Nicaraguan tobaccos.

“Undercrown 10 offers smokers an experience of Mexican hot chocolate ... naturally sweet with hints of raisin and cacao ... waves of intense black pepper ... along with notes of sun-dried cherries, espresso, woodiness and earthiness,” says La Gran Fabrica Drew Estate Factory Spokesman, Pedro Gomez. 

Undercrown 10 will debut with four core vitolas: Toro (6 x 52), Robusto (5 x 50), Corona (5 x 43) and Corona Doble (7 x 50), each available in 20-count boxes. A limited-edition Undercrown 10 “Factory Floor Edition” (6 x 46 Lonsdale) will additionally debut in July. The Undercrown 10 Factory Floor Edition is packaged in commemorative 20-count boxes, and includes a unique “tobacco leaf library,” offering each lucky purchaser the opportunity to see, smell and touch the very leaves that Drew Estate’s torcedores painstakingly chose for Undercrown 10’s new powerhouse blend. Finally, the Undercrown 10 Tuani Belicoso (6 x 52) will be exclusively available in a special 2-count presentation coffin/box at Undercrown 10 events hosted by Gomez.

Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny ... as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”

Born on the factory floor at La Gran Fabrica Drew Estate, the Undercrown brand is a passionate testament to the creative talent, dedication and self-determination of Drew Estate’s torcedores. Blended with many of the same rare vintages found in Liga Privada, Undercrown quickly became a grand slam for Drew Estate as consumers felt a deep personal connection to the grass-roots firebrand that celebrates the typically unheralded working-class heroes employed at the Drew Estate cigar factory. 

Undercrown 10’s core vitolas will ship to retailers beginning in May. MSRPs for the Undercrown 10 cigars will be: Robusto $235/box or $11.75/cigar; Toro $240/box or $12/cigar; Corona Doble $270/box or $13.50/cigar; and Corona Viva $210/box or $10.50/cigar. Undercrown 10 Factory Floor Edition will debut in July with an MSRP of $272/box or $13.60/cigar.

 #   #   #