Montecristo and B.R.M Chronographes Partner to Drive Luxury and Excellence
– Exclusive Humidor Release –
FORT LAUDERDALE, Fla. – Montecristo’s drive for excellence takes on new meaning in late May 2021 with the limited release of the Montecristo B.R.M Humidor. With only 32 of these humidors made, this highly exclusive cabinet is a first of its kind, featuring a built-in automatic watch winder and a custom-made timepiece by French luxury watchmaker Bernard Richards Manufacture (B.R.M) and a rare selection of 40 limited edition Montecristo B.R.M Edition cigars manufactured by the Plasencia family for the iconic Montecristo brand.
“Montecristo was already associated with a great French writer Alexandre Dumas,” says Frederic Gasser, President of B.R.M Americas. “It’s a great privilege to add a French name to that legendary cigar and we are looking forward to a fantastic adventure by launching this exclusive timepiece combined with some special cigars and this truly amazing box. We also look forward to adding to this exclusive Montecristo B.R.M collector’s collection in the future,” Gasser says.
Each numbered iconic Montecristo B.R.M Edition humidor features 40 Montecristo B.R.M Edition cigars in one size, 6"x52.
“We are very proud of the rare blend that was used for the Montecristo B.R.M Edition cigar. It represents the highest-quality, 100% Nicaraguan tobaccos from the exclusive Plasencia family reserve,” says Rafael Nodal, Head of Product Capability at Tabacalera USA. 
The cigar showcases a custom blend that incorporates tobaccos from four of the best tobacco growing regions of Nicaragua:
Wrapper: oily and extra aged from Jalapa
Binder: from Ometepe
Filler: a selection of tobaccos from Condega and Estelí
Binder: from Ometepe
Filler: a selection of tobaccos from Condega and Estelí
The result is a medium to full-bodied cigar. Very flavorful, complex and sophisticated, which represents the best of the land of volcanoes. Nicaragua.
The Details
MSRP: $11,000 (includes the following):
Montecristo B.R.M Edition Cigar – One size, Toro 6"x52 (40 cigars) per humidor
Humidor: Just 32 will be available, each numbered humidor incorporates an innovative built-in automatic watch winder into the design.
MSRP: $11,000 (includes the following):
Montecristo B.R.M Edition Cigar – One size, Toro 6"x52 (40 cigars) per humidor
Humidor: Just 32 will be available, each numbered humidor incorporates an innovative built-in automatic watch winder into the design.
Luxury Montecristo B.R.M Watch
- Limited: Only 32 manufactured
- 44mm (diameter size) stainless steel case
- Swiss made ETA automatic movement modified in-house at B.R.M workshop in France
- Skeleton dial (the watch face), reveals the inner workings of the watch movement
- Sapphire crystal (glass) on the front and back of the watch
- Fleur-de-lis at the “8” position on the dial
- The crown which winds the watch is “screwed down” (for water resistance) and is in black PVD and sports the Montecristo logo
- Custom leather “racing” strap with Montecristo color scheme
- Water resistant to 100 meters
- 5-year warranty
About Altadis U.S.A.
Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Henry Clay, Montecristo, Romeo y Julieta, H. Upmann and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visit www.altadisusa.com for more information.
About B.R.M “Chronographes”
B.R.M came into existence in 2003 after founder Bernard Richards finished his 2-year long experiments to launch the first-ever B.R.M, the GP44. Bernard was educated by the famous Paris School of Watchmaking and National Institute of Gemology of Paris, in the 1970s. Hailing from a family of Jewelers, he began by designing his own lighters, pens and clocks. The eye for uncompromising detail and refined luxury was always there in him. He climbed the ladder by creating Bernard Richards, a company named after him that would initially serve as a luxury tool machining setup in 1986. A decade later, the company employed CNC machines used for crafting precision items. In 2003, B.R.M was incepted as a brand that would shine through as a forebearer of ultra-detailed watches and Bernard’s years of experience as a true craftsman.
B.R.M came into existence in 2003 after founder Bernard Richards finished his 2-year long experiments to launch the first-ever B.R.M, the GP44. Bernard was educated by the famous Paris School of Watchmaking and National Institute of Gemology of Paris, in the 1970s. Hailing from a family of Jewelers, he began by designing his own lighters, pens and clocks. The eye for uncompromising detail and refined luxury was always there in him. He climbed the ladder by creating Bernard Richards, a company named after him that would initially serve as a luxury tool machining setup in 1986. A decade later, the company employed CNC machines used for crafting precision items. In 2003, B.R.M was incepted as a brand that would shine through as a forebearer of ultra-detailed watches and Bernard’s years of experience as a true craftsman.
B.R.M watches are designed with bold aesthetics and complex mechanisms to deliver a striking piece. B.R.M watches are handcrafted using exclusive watchmaking techniques that are not replicated anywhere else. You can expect fine craftsmanship and unique qualities in every B.R.M watch collection.
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