SOUTHERN DRAW CIGARS RELEASING JACOBS LADDER – THE ASCENSION

Famous Smoke Shop Hosting Official Premier for The Ascension on September 23

AUSTIN, TX – SEPTEMBER 21, 2021 – Southern Draw Cigars LLC, a family-owned company of Austin, TX emerges from its own “COVID fog” and is excited to announce that we are changing the way we support the great premium cigar communities that have helped us learn and grow as a brand. We believe the best way to connect and share our mission is face to face over a cigar, and only then can we enlist the power of social media to chronicle and capture the true personal connections. 

“The Ascension” Joins Bestselling Jacob’s Ladder Cigar Line

Not ironically and perfectly positioned, on September 23, 2021, Southern Draw Cigars will release The Ascension, the newest addition to their Jacob's Ladder selection. The frontmark is a Belicoso Fino which is 5½"x52, a size that we customarily offer with a box press and open foot format, a blend that takes us back to a 2013 version of this brand.  

Produced in September 2016 at AJ Fernandez Cigar Co., the celebratory release has been well aged and honors the 21st birthday of its namesake, Ethan Jacob Holt, who will be joining the company as the manager of Inside Sales & Retail Partner Engagement next month.

Famous Smoke Shop Rolls Out the Red Carpet
Southern Draw Cigars is proud to announce that Famous Smoke Shop in Easton, PA will honor us by hosting the premiere release beginning at 5pm on September 23, 2021 with whiskey tastings and appetizers to celebrate this newest addition to the Jacob's Ladder line. Famous will also offer The Ascension cigars online to customers on September 23, 2021.

“We were wondering what Robert and Sharon had up their sleeves when we saw them next…turns out it’s this deep, rich, box pressed Belicoso,” said longtime Famous Smoke Shop buyer Humberto Gonzalez. “We've been looking forward to having a cigar together with the Holts for quite a while, and we’re as excited as Robert to share this new Jacob’s Ladder with everyone at Famous. This one sure is worth the wait.”

Ethan Jacob originally coined the term “#boldbutapproachable” when asked by a customer to describe the Jacobs Ladder’s dark maduro wrapper and rather full-bodied and full-flavor profile, and this version certainly stays true to the moniker. The Ascension is intended to be smoked patiently, allowing the tobaccos to warm gradually, intended transitions in body and flavor, enjoyed as one would a pint of Guinness or their favorite stout beer. 

Jacob's Ladder - The Ascension blend information:
Wrapper:  San Andres Maduro (Mexico)
Binder: Habano 2000 (Nicaragua)
Filler: 75% Nicaragua, 25% (Nicaragua)
Ligero:  Nicaragua

MSRP:  $117.99 mazo, $11.79 per cigar

General Availability: 2021 premiere release 10,000 (Famous Smoke Shop), 2022 release 100,000 cigars

Packaging: 10 count mazos, paper wrapped bundles with our customary vista depicting “The Ascension,” the dream of biblical patriarch Jacob in the Book of Genesis. Our artistic interpretation identifies Jacob with the obligations and inheritance of the people chosen by God, the origin of the name that was given to Ethan Jacob Holt at birth.

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