HUMIDIFGROUP SHOWCASES SMART PACKAGING WITH INTERACTIVE EXPERIENCE AT TPE 2022

MIAMI, FL—HumidifGroup USA, a world leader in luxury packaging, design, and accessories for the tobacco industry is ready to showcase their Smart Packaging technology at Tobacco Expo Plus 20. The TPE 2022 takes place in Las Vegas from January 26th through the 29th at the Las Vegas Convention Center. The Smart Packaging technology was introduced to the public late 2021 in conjunction with the launch of Ferio Tego Cigar Co. The Smart Packaging technology enhances the consumer experience by way of NFC technology. Smart Packaging immerses the end-user with information, slick videos, and education with a simple tap of the phone. HumidifGroup is the first packaging company to create this technology in the tobacco industry.

The TPE 2022 is the perfect setting to introduce the public to HumidifGroup’s Smart Packaging technology by way of interactive experience guided by a HumidifGroup representative.

Pierre Jebian, Director of HumidifGroup USA stated: “We welcome everyone to visit booth 1024 to experience the Smart Packaging technology firsthand as your smart phone will serve a portal to experience the next big thing in packaging.  Smart device stations will also be at the ready to further enhance the experience.”

 With more than 30 years in market, HumidifGroup felt it was time to embrace the latest in technology. HumidifGroup USA ushers in this technology by embedding an NFC chip within the cigar box or cigar accessory that is created for their customer. With a simple TAP of a smartphone, Smart packaging tech offers the most secure authentication system and opens a wide channel for the customer’s experience and interaction. Users will enjoy amazing features such as VR, AR, pairing notes, tap to reorder and much more. The new Ferio Tego Cigar Co. brand will be the first to market with HumidifGroup Smart Packaging technology.

Smart Packaging solution turns the product into a powerful digital platform and enables logistics optimization. HumidifGroup feels strongly that their Smart Packaging technology will change the way the cigar industry does business.

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