VENTURA CIGAR COMPANY ANNOUNCES PSYKO SEVEN NICARAGUA BY INDIANA ORTEZ
March 2019 – There’s a new face and cigar on the
scene at Ventura Cigar Company. Introducing PSyKo SEVEN Nicaragua by Indiana
Ortez, rising cigar industry star, and daughter of tobacco industry icon Omar
Ortez. Set to debut at TAA 2019, this collaboration is an addition to the
popular PSyKO SEVEN brand, and offers a fresh, bold point of view from the
young blender. Indiana Ortez was also the master blender behind Ventura Cigar’s
Fathers, Friends, and Fire limited edition cigar, which earned industry praise when
it arrived in Spring 2018. With the success of the Fathers, Friends, and Fire
blend, Ventura
Cigar Company teamed up with Indiana Ortez again, this time to bring PSyKo
SEVEN Nicaragua to life.
Indiana spearheaded the project with her trademark enthusiasm and expertise,
testing blend after blend to get exactly the essence she was looking for. The
result is the bold and complex PSyKo SEVEN Nicaragua; offering rich, nuanced
flavors that constantly evolve throughout
the smoking experience. It’s a cigar that invites you to unleash the madness
and experience the spirit of Nicaragua.
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| Indiana Ortez inspecting PSyKo 7 Nicaragua cigars |
“Whenever you want to create a new blend, you
need to depend on your intuition,” said Indiana Ortez. “It’s like a recipe- you can’t
force making something that’s truly great. If you enjoy the process as you go
through it, your intuition will guide you.”
As
part of the first Nicaraguan tobacco family, Indiana has a knack for the craft
in her blood. She’s been part of the industry since she was a child, inspired
by her father’s passion and relentless perseverance, which was handed down from
his own father. PSyKo SEVEN Nicaragua is hand-rolled in the Ortez factory,
Condega Nicaragua, and is wrapped in a 2007 vintage Desflorada wrapper as a nod
to the stories of those working within the tobacco industry before her.
“Every
cigar has a story to tell,” said Ms. Ortez. “Every puff from a favorite cigar is
the story behind the growers, the workers, the blenders- the people who have
dedicated their lives to the craft.”
“Indiana
has such vision,” says Michael Giannini, General Manager at Ventura Cigar
Company. “She has a genuine, organic understanding for the nuances of tobacco,
and knows how to bring it to life so the smoke can be enjoyed to the fullest.
She’s a real talent, and we’re so pleased to be working with her and getting
her passion and story blended into our PSyKo SEVEN Nicaragua cigar.”
For more information about the Ventura Cigar Company, or other PSyKo SEVEN cigars, please visit venturacigar.com.
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