VILLIGER CIGARS INTRODUCES VILLIGER LA MERIDIANA CIGARS TO U.S. CONSUMERS
(Miami,
Florida) March 14, 2019— With
much excitement, Villiger Cigars will introduce a European
favorite, the Villiger La Meridiana to the U.S. consumer. Recently
obtaining a 92 rating by Cigar Journal, the Villiger
Meridiana was released in 1998 and has gained a loyal following, among full-flavored
cigar enthusiasts in Europe. The Villiger Meridiana was conceived by Heinrich
Villiger, as a way to pay tribute to some long lost Cuban cigar heritage.
The Villiger La Meridiana bases its historical roots,
in a long forgotten Cuban factory named “La Meridiana”. The factory owned by
Pedro Murias, was once of the largest and most well-known cigar factories,
which determined the cityscape of Havana at the end of the 19th century. Sadly, Murias was forced to sell La Meridiana factory due to unrest in
Cuba during the Cuban war of Independence. The sale went through shortly after
the war ended in 1898, and just like that, Pedro Murias along with the original
La Meridiana cigar factory became a fading memory.
The resurrection of “La Meridiana” came from
Heinrich Villiger’s love of everything Cuban. During his many trips to Cuba he
discovered the name and rich history of the Meridiana factory, and thought to
create a full-flavored cigar, beautiful and elegant enough to carry on the La
Meridiana name in honor of Pedro Murias.
The Villiger La Meridiana is a Nicaraguan full-flavored
puro. This blend features complex flavors without overpowering the palate of
the smoker. The uniquely distinct hue of the wrapper and flavor are born out of
a special aging process of the tobacco which takes approximately four years.
Villiger La Meridiana cigars are presented in 5 vitolas and elegantly packaged in
10 count boxes:
Corona (5½ x
42).............MSRP: $6.50
Robusto (5 x 50) ………… MSRP: $7.50
Torpedo (6 x 52)…………...MSRP: $8.00
Churchill (6 7/8 x 48).........MSRP:
$8.50
Toro Box Pressed (6 x 54) .MSRP
$10.60
“We feel that it is the perfect time to launch the Villiger
La Meridiana to the US consumer,” said Rene Castañeda, President of Villiger North America. "The Villiger La Meridiana is an exceptionally
elegant and flavorful cigar that I am confident will satisfy the cigar
connoisseur. We look to begin shipping to retailers in March of this year.”
ABOUT VILLIGER SONS LIMITED AND
VILLIGER NORTH AMERICA:
Villiger Sons Limited was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.
Villiger Sons Limited was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.
# # #
Comments