MACANUDO INSPIRADO CIGARS PARTNER WITH BARSTOOL SPORTS FOR NATIONAL GOLF TOURNAMENT
This year, the Barstool Classic is executing 20 stops with 26 events in 19 states, plus a four-day Championship at Pinehurst Resort. Through its sponsorship of the Barstool Classic, Macanudo will deliver brand experiences at all 26 qualifying tournaments and the four-day Championship. A national online sweepstakes and in-store events will expand the program’s reach throughout the country.
Barstool Sports is a next-generation media company that combines sports with pop culture to engage fans through innovative programming that spans digital and experiential activations.
Steve Abbot, senior brand manager of
Macanudo said, “Barstool Sports bucks the typical conventions of sports
programming to reach a wide range of adults, especially those entering the
handmade cigar category. Our partnership with them is a game changer within the
premium cigar category because it provides us with ability to connect with the
next generation of cigar aficionados unlike any other handmade cigar brand has
done before.”
This is the third year of the Barstool
Classic, and all tournaments are sold out.
As the official cigar of the Barstool
Classic, Macanudo Inspirado will have a branded mobile humidor onsite at each
tournament. Laurel Tilley, Macanudo’s brand ambassador will be onsite at most
tournaments to host Macanudo Inspirado brand experiences where she’ll assist
with cutting and lighting of Macanudo Inspirado, and share her top tips to help
make all cigar smokers look like pros.
Additionally, Macanudo Inspirado content
will light up the Barstool Sports social feeds and vice versa throughout the
tournament with Instagram stories, tweets, YouTube videos and more.
To drive its partnership with Barstool
Sports, Macanudo is running the Macanudo
Inspirado Barstool Sports Online Giveaway which features monthly prizes and a
grand prize. Enter at Macanudo.com/barstool. From May through September, a
monthly drawing will be held, with one winner receiving a 250-count stainless
steel humidor complete with Spanish cedar shelves and a soft-touch digital
thermometer. In September, two grand prize winners will each receive the
Macanudo Inspirado Barstool Sports Limited Edition Golf set consisting of TaylorMade
golf clubs as well as a co-branded golf bag and head covers featuring the
Macanudo and Barstool Sports logos.
Macanudo’s sponsorship of the Barstool Classic will also be activated at retail events to be held at select cigar shops across the country. Putting contests and giveaways of Macanudo Inspirado and Barstool Sports swag will allow cigar smokers of legal smoking age to get in on the action.
Macanudo has had a long-standing association with the sport of golf, having sponsored programming
on the Golf Channel and having sampled cigars to spectators of legal smoking
age at select PGA events for the past two decades.
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