Wednesday, April 1, 2009

March Fools

You'll recall the recent shameless marketing ploy of a certain cigar manufacturer. As if to outdo themselves, yesterday Gurkha exhumed the dead horse of the Clinton-Lewinsky scandal and mercilessly beat its rotting corpse.

"Gurkha Cigars is happy to announce that they too are part of oval office history," said Roy MacLaren, Vice President Sales and Marketing of Gurka…"Several inside sources have finally confirmed that Gurkha Cigars was indeed the cigar that was used between Monica Lewinsky and Bill Clinton. It was in fact the Grand Reserve Gurkha Cigar, which has been reported to be one of Bill Clinton’s favorite stogies!"

These guys have really taken to the notion of there being "no such thing as bad press." I don't know about you, but I can hardly imagine being more disinclined to smoke one of their cigars.

Various sources list the Grand Reserve as having debuted in 2004. If that's true, then it predated the affair by 7-9 years, making this "story" an early April Fools joke at best. But that's not even the point.

Look, Gurkha…you don't make terrible cigars. Some are even pretty decent. I don't know why you feel the need to sully your brand with these kinds of PR tactics. What I DO know is that good marketing is more than becoming a household name. Just ask Monica.

Do you find this as annoying as I do? Or am I reading too much into it? Please leave your thoughts with a comment.

- Hayward Tenney

7 comments:

MountChuck said...

I'm hoping this is an early April Fools joke. Even if it is, it's disgusting marketing. And outdated. What's next, Lee Harvey Oswald was smoking a Gurkha when he shot Kennedy? Or maybe the natives were smoking Gurkhas when Columbus landed in the New World? There are 2 sources who could confirm this as they claim, and I don't think either one is talking with Gurkha. Their press release can't even capitalize "Oval Office" properly. I'm packaging up my Gurkhas and sending them to someone. I've had it with them.

Calestus said...

So...smoke Gurhka sticks get blown by a fat chick?


Hrm. No thanks!

:)

wx5nco said...

I've only had 1(one) Gurkha. After reading this, with the TERRIBLE experience I had with my first Gurkha, I will never purchas another.

dave m said...

Gurkha's I avoid them for a variety of reasons..one is that they constantly change pricing..one day a cigar is super premium with a super premium price tag..next day its on CI selling for 50 bucks a box...

BCL said...

honestly, it's marketing, it does not bother me that much. Is it tasteless, yes, but then again so are there cigars :)

I am not a fan of Gurkha, but I will take stupid advertising over one that tells me how great a cigar is when it is a dog rocket.

FYI - I don't like Gurkha's

Anonymous said...

Does anyone out there have any idea how the new tobacco taxes have affected the price of imported cigars?

wedgekev1 said...

Chill my Brother !!!!
i believe it is just an april fool's prank ...
I'm sure Gurkha know's the release date of said cigar ..
Some people just take thing's too serious .
I happen to love Gurkha Cigar's , and will continue to purchase them .