March Fools
You'll recall the recent shameless marketing ploy of a certain cigar manufacturer. As if to outdo themselves, yesterday Gurkha exhumed the dead horse of the Clinton-Lewinsky scandal and mercilessly beat its rotting corpse.
These guys have really taken to the notion of there being "no such thing as bad press." I don't know about you, but I can hardly imagine being more disinclined to smoke one of their cigars.
Various sources list the Grand Reserve as having debuted in 2004. If that's true, then it predated the affair by 7-9 years, making this "story" an early April Fools joke at best. But that's not even the point.
Look, Gurkha…you don't make terrible cigars. Some are even pretty decent. I don't know why you feel the need to sully your brand with these kinds of PR tactics. What I DO know is that good marketing is more than becoming a household name. Just ask Monica.
Do you find this as annoying as I do? Or am I reading too much into it? Please leave your thoughts with a comment.
- Hayward Tenney
"Gurkha Cigars is happy to announce that they too are part of oval office history," said Roy MacLaren, Vice President Sales and Marketing of Gurka…"Several inside sources have finally confirmed that Gurkha Cigars was indeed the cigar that was used between Monica Lewinsky and Bill Clinton. It was in fact the Grand Reserve Gurkha Cigar, which has been reported to be one of Bill Clinton’s favorite stogies!"
These guys have really taken to the notion of there being "no such thing as bad press." I don't know about you, but I can hardly imagine being more disinclined to smoke one of their cigars.
Various sources list the Grand Reserve as having debuted in 2004. If that's true, then it predated the affair by 7-9 years, making this "story" an early April Fools joke at best. But that's not even the point.
Look, Gurkha…you don't make terrible cigars. Some are even pretty decent. I don't know why you feel the need to sully your brand with these kinds of PR tactics. What I DO know is that good marketing is more than becoming a household name. Just ask Monica.
Do you find this as annoying as I do? Or am I reading too much into it? Please leave your thoughts with a comment.
- Hayward Tenney
Comments
Hrm. No thanks!
:)
I am not a fan of Gurkha, but I will take stupid advertising over one that tells me how great a cigar is when it is a dog rocket.
FYI - I don't like Gurkha's
i believe it is just an april fool's prank ...
I'm sure Gurkha know's the release date of said cigar ..
Some people just take thing's too serious .
I happen to love Gurkha Cigar's , and will continue to purchase them .