What's in a cigar's name?
Recently, a flood of unnamed, un-banded cigars has washed over Famous headquarters. Having spent time repping various boutique brands, one of our Famous tribe is swimming in cigars at home. In an effort to thin out the herd, he's taken to playing "Cigar Claus" at around 8:30 every morning.
Sometimes he recalls the manufacturer, and sometimes he doesn't. Frankly, I find myself partial to the latter scenario. No name means no expectations going in; no need to judge it against other cigars made by that manufacturer; no compulsive mental cataloging of the experience, to be hauled out another day like some "fish this big" story.
No, with all that cerebral static silenced, my attention focuses like a laser beam on the reason I started smoking premium cigars in the first place: pure, unadulterated pleasure.
Don't get me wrong...I'm not going to go home and remove all the bands from my stash. But let it be said that there's nothing like the enjoyment of an unidentified cigar to remind us of why we all started smoking cigars.
Here's a hint: it has nothing to do with Fuente Fuente OpusX, Padrón, Pepin, or Tatuaje.
- Hayward Tenney