Why it always pays to "go the extra mile"
Shortly after I began working at Famous Smoke Shop six years ago, one of the first things I realized was, not just that we were competitive in terms of low prices for our premium cigars, but that we offered great customer service. In fact, whenever I'm talking to a customer service agent for a company I'm doing business with, I hold them to what I call "the Famous standard."
I could go on tooting our horn, but in lieu of that, I'd rather direct your attention to a blog written on June 3 by Thomas J. Gray Jr., a marketing consultant who writes on Internet Marketing at Gray emarketing solutions (www.gemsolv.com). Under the heading of "The Evolving Internet Marketer," in his blog titled, "Deepen the Connection between You and Your Customer," Mr. Gray describes his experience with Famous Smoke Shop, and how other online businesses can learn by following Famous's lead. There's also tons of other valuable information on improving your online business, so make it a point to visit.
I've already posted a personal thank you note to Mr. Gray under his column, but I wanted to go the extra mile by mentioning it here.